EXAMPLE QUESTIONNAIRE

XYZ Limited are planning to bring out a brand new free newspaper for rail commuters in London East. Please can you help us by completing this questionnaire and return it to our FREEPOST address overleaf. The information you provide will be treated in the strictest of confidence.

1). Which station did you travel from today? (please state)……………..……………………………………………………...

2). What was the purpose of your journey?

Work Pleasure Other (please state)……………………………………………………………………………

3). Do you read on your journey?

Yes No if 'No' please go to Q5

4). What do you generally read on your journey

Please tick one

Books

Magazines

Daily Newspaper

Hobbies/Interest Publications

5). Which of these daily newspapers do you regularly read?

The Times

The Financial Times

The Guardian

Daily Telegraph

The Independent

The Daily Mail

The Mirror

The Sun

Other (please state)……………………………………………………

6). Are you male or female?

Male Female

7). Are you?

18 - 25

26 - 35

36 - 45

46 - 55

56 - 65

65 or over

8). What is your marital status?

Married

Living together

Single

Widowed

Divorced

Separated

 

9). Which is your occupation?

Craftaman/Tradesman

Education/Medical Services

Housewife/husband

Manual/Factory Worker

Middle Management

Office/Clerical

Professional/Senior Management

Retail/Sales

Retired

Student

Unemployed

Other(please state)………………………………………………

10). Which of the following interests/hobbies interest you?

Please tick those that apply

Business & Current Affairs

Computing & PC Business

Health & Beauty

Home & Lifestyle

Fashion

Music

Sport

Other (please specify below)

  

………………………………………………………………………....

11). Would you read a free newspaper on your journey?

Yes

Maybe

No If you have stated 'No' please state why:

………………………………………………………………………..……

THANK YOU FOR YOUR HELP. PLEASE RETURN THE QUESTIONNAIRE IN THE PREPAID ENVELOPE PROVIDED.